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Auctionbytes-NewsFlash, Number 4 - August 20, 2003 - ISSN
Ecommerce Site Overstock Picks EasyAsk to Enhance Customer Search
By Ina Steiner
MyEZsale.com
August 20, 2003
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Leading Internet retailer Overstock.com Inc. has selected EasyAsk's platform to enhance its search and navigation. Overstock.com will use EasyAsk's linguistic capabilities to allow its shoppers to search quickly using keywords, complex phrases or natural-language queries. EasyAsk's dynamic navigation categorizes search results according to product attributes, allowing shoppers to drill down on search results to find exactly what they're looking for.
Easyask will also allow Overstock.com's site administrators and merchandising managers to improve the management and promotion of inventory using its Merchandising Manager dashboard. Overstock.com will use EasyAsk's advanced analytics module to gain insight into shopping trends and consumer behaviors.
Overstock.com offers one of the largest and most dynamic product assortments in ecommerce, with approximately 400,000 items available online. Due to the nature of the close-out business, its inventory is in a state of constant flux, changing daily, sometimes hourly. Each month, an average of seven million shoppers visit the site.
http://www.overstock.com
http://www.easyask.com
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