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MyEZsale Issue #1 - May 23, 2003.

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From the Editor

Introduction to Affiliate Marketing for Ecommerce Sites
Maximize the revenue potential of your Web Site! Julia Wilkinson explains how you can earn money and add content to your site through the use of affiliate marketing.
Affiliate Program Close-Up: Amazon.com
MyEZsale takes a close-up look at one of the first and largest affiliate programs around: Amazon.com.
Marketing with Online Newsletters: ClickZ Columnist Jeanne Jennings
MyEZsale editor Julia Wilkinson recently interviewed Jeanne Jennings, an expert in email newsletter marketing. Find out how you can effectively implement an email newsletter feature on your site with these tips from a pro.
Free Money? Finding the Right Affiliate Products
With a little extra thought, you can make affiliate programs work harder for you. Barbara Ling reviews some basics when setting up programs for your site.
Ecommerce News Roundup
Online sales soar 48% in 2002; shoppers want more security; spam approaches half of all email; and more in the Ecommerce News Roundup!

Who will benefit from reading MyEZsale:
  • Established Internet retailers
  • Brick & Mortar retailers
  • Liquidators and distributors
  • Online auction and eBay sellers
  • Small businesses
  • Anyone who wants to make money online

Topics covered:

  • Advertising and marketing your site
  • Search engine optimization
  • Affiliate programs
  • Email marketing
  • Sales management software
  • Analytics & reporting
  • Shopping carts
  • Web site design, usability and navigation
  • Customer service
  • Shipping & fulfillment
  • Drop shipping & what to sell online

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