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MyEZsale will demystify the world of affiliate programs by examining the major programs in detail, and comparing the major features of each. For a comparison chart, go to the Affiliate Chart at http://myezsale.com/cab/pages/affiliates. We will be expanding the chart in the coming months.
Affiliate Program: Amazon.com
How They Describe Themselves: "Founded in 1996, Amazon.com Associates is the online affiliate marketing leader. Our program is free and easy to join."
What It Costs: Free sign-up for publishers; minimum account balance of $500 for advertisers.
What It Pays: up to 15% in referral fees, which you can receive one of three ways: Direct Deposit, Amazon.com Gift Certificate, or check. Amazon's latest payment structure gives you two choices:
"Classic": 15% of book sales and between 2.5% - 5% of other products (see their agreement for full details).
"Tiered": Between 4.5% - 8% of qualifying revenues, depending on how many units you sell for a quarter (see their agreement for full details).
Size of Program/Who Uses It: A lot of people. "Over 900,000 web sites," according to Amazon.com.
Notes: Amazon makes it very easy to place links on your site, with a link-generating tool that can make various types of ads for your site...different buttons, banners, or just plain text, for example.
What Makes This One Special: It was the first one, and just about anyone can use it if they can find books relevant to their site content.
To learn more about the Amazon.com Affiliate Program, go to:
http://amazon.com/associates.
In the next issue, we'll take a look at Commission Junction's program.
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