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MyEZsale Issue #2 - June 06, 2003.

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From the Editor

Ecommerce 101: Choosing a Good (and Legal) Domain Name
How do people come up with names for Internet businesses and Web sites? Are all the good names taken? Julia Wilkinson explores the ins and outs of selecting a domain name and talks to some people in the know!
How to Register an Internet Domain Name
Once you've selected a good domain name, you must register it. Sruli Shaffren gives some tips on looking for a Registrar.
Sidebar: Domain Name Resources
Julia Wilkinson has prepared a handy list of Web sites for choosing and registering a Web domain name!
Conference for Internet Retailers Coming to Boston
Executives from ecommerce businesses will gather in Boston in August to discuss multi-channel strategies. The conference organizers will also sponsor the First Annual eTail Awards ceremony.
Ecommerce News Roundup
Consumers Display Erratic Spending Patters in May; Ecommerce Companies Sue Credit Card Companies over Online Fraud; NetRatings Launches New Ad Tool; eBay Fined $35 Million in Patent Lawsuit.

Who will benefit from reading MyEZsale:
  • Established Internet retailers
  • Brick & Mortar retailers
  • Liquidators and distributors
  • Online auction and eBay sellers
  • Small businesses
  • Anyone who wants to make money online

Topics covered:

  • Advertising and marketing your site
  • Search engine optimization
  • Affiliate programs
  • Email marketing
  • Sales management software
  • Analytics & reporting
  • Shopping carts
  • Web site design, usability and navigation
  • Customer service
  • Shipping & fulfillment
  • Drop shipping & what to sell online

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