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MyEZsale Issue #4 - July 18, 2003.

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From the Editor
Lessons for Internet Retailers from eBay Live
MyEZsale Editor Julia Wilkinson went to eBay's second annual user convention and came away with three useful networking tips. She proves you don't have to be "Weird Al" to get some attention.

Search Engine Optimization Basics: Tips and Myths
Does your retail site show up on Google, Yahoo and the other search engines? If not, you need "Search Engine Optimization," the technique for boosting your site's visibility on search engine results pages. Nancy Preiss gives a run down on SEO Tips and Myths.
Sidebar: Search Engine Resources
Cybervertigo: eBay Stores and the Vicious Cycle
Customers don't automatically appear when you open an eBay Store. Are auctions enough to drive traffic to your eBay Store, or should you invest in some marketing? Susan Heywood exposes some shortcomings of the eBay Store experience for customers, leading to Cybervertigo!
Ecommerce News Roundup
Yahoo acquires Overture; Your Marketing Sucks; Dealtime and LiveOffice unveil new services; and more.

Who will benefit from reading MyEZsale:
  • Established Internet retailers
  • Brick & Mortar retailers
  • Liquidators and distributors
  • Online auction and eBay sellers
  • Small businesses
  • Anyone who wants to make money online

Topics covered:

  • Advertising and marketing your site
  • Search engine optimization
  • Affiliate programs
  • Email marketing
  • Sales management software
  • Analytics & reporting
  • Shopping carts
  • Web site design, usability and navigation
  • Customer service
  • Shipping & fulfillment
  • Drop shipping & what to sell online

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