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Yahoo to Acquire Overture to "Monetize" Search
Yahoo announced Monday it will acquire Overture, a leading provider of commercial search. Yahoo CEO Terry Semel said, "By combining Overture's world class monetization platform and complementary web search assets, with Yahoo!'s already robust search business, we will further improve our ability to offer the highest quality search experience." Expect Yahoo to integrate contextual advertising throughout its site and to expand pay-for-performance search into vertical properties, such as shopping, travel and yellow pages. The companies also hope that Overture's 88,000 advertisers, the majority of which are small- and medium-sized businesses, will purchase a range of additional Yahoo services such as Yahoo! Store and Yahoo! Web Hosting.
Overture Launches Content Match on MSN.com
Overture launched "Content Match" on Microsoft's MSN.com. The system is meant to make advertising more relevant to the rest of the information on a Web page. Somebody reading a story about cars on MSN might see a nearby Web link of auto dealership seeking potential customers. Overture's fiercest rival, search engine leader Google, introduced a similar contextual ad program three months ago.
Keywords on eBay to Debut
eBay announced a new advertising service, called Keywords on eBay. The new service provides eBay sellers a way to build awareness, increase revenues, and drive traffic to their item listings, About Me page or Store within the eBay marketplace.
http://ebay.admarketplace.net
Your Marketing Sucks
BusinessWeek interviews author Mark Stevens, author of the book, "Your Marketing Sucks," in the July l1, 2003, issue of Business Week. The interview is worth reading (you have to register in order to read the online version). We will try to get our hands on a copy of the book to review in MyEZsale.
http://www.amazon.com/exec/obidos/ASIN/0609609831/ezsale-20
Cool Tool for Analyzing Google AdSense
We heard about this tool and plugged in our Web sites (MyEZsale.com, AuctionBytes.com and Bookologist.com) to see what kinds of ads would appear on our sites if we participated in Google AdSense. It was most helpful to evaluating the Google tool. Try it for yourself.
http://about-adsense.com/adsense-web-tool.html
We heard about this tool in Anne Holland's free ContentBlog newsletter. (Highly recommended, sign up at http://contentbiz.blogspot.com.)
Dealtime Unveils ROI Tracking Tool for Merchants
DealTime, a leading online shopping site and shopping search engine, launched The DealTime ROI Tracker to enable merchants to measure the return on their investment in the DealTime network. The free tool is integrated within the DealTime Traffic Control Center and allows merchants to track conversion and sales metrics to optimize their direct marketing campaigns on DealTime. Merchants can track key performance metrics and quantify the return on their investment in DealTime by campaign, product category or subcategory, and/or total presence on the DealTime network.
http://www.dealtime.com
LiveOffice Corp. Adds Online Shopping Cart Monitoring Feature to LiveSiteManager
LiveOffice Corporation announced the availability of the latest version of LiveSiteManager, which enables business owners to interact in real-time with customers and prospects through emails, Web sites and online auction pages. The newest release of LiveSiteManager allows users to view what items a visitor has added or deleted from their shopping cart and enables them to initiate an instant messaging (IM) session with shoppers at any time during their navigation of an ecommerce site. The new shopping cart viewer is transparent to online shoppers.
http://www.liveoffice.com
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