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MyEZsale Issue #7 - August 29, 2003.

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From the Editor

Doing the Math: Keywords by eBay versus Google AdWords
Paid Search services are the hottest advertising vehicle on the Web. MyEZsale takes a look at two such services and tests their performance. Find out whether Keywords by eBay and Google Adwords are worth the investment.
Survey Says: Results of the MyEZsale eCommerce Guide Survey
Survey results revealed! See profiles of MyEZsale readers, what challenges they face, and how they think we can improve the MyEZsale Ecommerce Guide newsletter.
eTail2003 Ecommerce Conference Holds Lessons for Small Retailers
MyEZsale gives the low-down on the eTail2003 conference held in Boston in August. We reveal lessons learned by large retailers so you can apply them to your ecommerce Web site.
Ecommerce News Roundup
Here are the latest ecommerce headlines from August.

Who will benefit from reading MyEZsale:
  • Established Internet retailers
  • Brick & Mortar retailers
  • Liquidators and distributors
  • Online auction and eBay sellers
  • Small businesses
  • Anyone who wants to make money online

Topics covered:

  • Advertising and marketing your site
  • Search engine optimization
  • Affiliate programs
  • Email marketing
  • Sales management software
  • Analytics & reporting
  • Shopping carts
  • Web site design, usability and navigation
  • Customer service
  • Shipping & fulfillment
  • Drop shipping & what to sell online

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